---
title: Using Social Media to Recruit for your Agribusiness
description: "Social media is an effective tool to market your ag business to customers, but did you know it can also serve as an avenue to recruit new employees? \nSocial media platforms can be used by your agribusiness or farm to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates."
image: https://blog.aghires.com/hubfs/Picture1-2.png
---
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# Using Social Media to Recruit for your Agribusiness
10 Minute Read
Posted by [Lila Huelster](https://blog.aghires.com/author/lila-huelster)
Tags: [Hiring Advice](https://blog.aghires.com/tag/hiring-advice)
Social media is an effective tool to market your ag business to customers, but did you know it can also serve as an avenue to recruit new employees?
Social media platforms can be used by your agribusiness or farm to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates.
## Benefits of Using Social Media for Recruiting
**It's widely used** - As of January 2023, 59.9% of the world's population uses social media. Your agribusiness can use social media to reach a wider audience, including those who are not actively job searching that you would otherwise only find on a job board site.
**It's free** - Organic posting on social media incurs no costs for job ads, making it a cost effective way to promote openings. Social media platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube are all free to create accounts for your agribusiness. If you want to take your social media recruitment efforts up a notch, platforms also allow options for paid ads. Many organizations use social media for recruitment to lower recruitment costs compared with older methods. Utilize the free features of these social media platforms first and try paid ads if you feel that you need additional targeting.
**Increased brand awareness -** Even if your social media recruiting efforts don't directly result in a hire, you are still creating an online presence for your farm or agriculture business. Whether candidates or customers, more exposure to your brand is worth your extra social media efforts. You never know when a social media follower could turn into your next hire!
## **Social Media Platforms & How to Best Use Them for Social Media Recruiting**
Different social media channels attract different professionals, so social media recruiting works best when outreach aligns with platform demographics and uses platform-specific strategies.
**LinkedIn** - LinkedIn is a professional, employment-focused social media platform designed specifically for the business community. It is considered the most effective professional network for recruiting, with over 1 billion users and 40 million people[looking for jobs](https://blog.aghires.com/6-job-search-tips-help-find-perfect-job/) there every week. LinkedIn profiles can be created for company use or individual use. Your agribusiness can use LinkedIn to showcase open positions, share company updates, and ultimately market to both potential customers and employees.
LinkedIn users can:
- Follow company pages and industry leaders
- Search and apply for open jobs
- Connect with others in the industry
- Share and create posts
- Send Messages
- Showcase their profile as “open to work” to attract recruiters and employers
Many LinkedIn users create profiles for the sole purpose of job-seeking and applying, making it a key platform for your agribusiness or farm to take advantage of to find ideal candidates.
**Facebook** - With nearly three billion users, Facebook is the most popularly used social media platform, making it an excellent resource to reach a large audience and job seekers who may be a fit for your farm or ag business. Market your open[agriculture jobs](https://blog.aghires.com/the-10-highest-paying-agriculture-jobs-in-2025) by posting photo or video content with a caption about the position, including the link to apply.
Also try posting your positions to a variety of Facebook groups to reach a targeted audience in specific regions, ag industry sectors, colleges, or agricultural organizations and expand your talent pool.
**Instagram** - This social media platform is designed for graphics. With more than 2 billion users, visual platforms are especially effective for showcasing[company culture](https://blog.aghires.com/hiring-advice-blog/the-importance-of-company-culture) and attracting younger talent. Use Instagram to post visually appealing photos of your agribusiness that would captivate a potential employee.
Like Facebook and LinkedIn, you can post your open jobs and how to apply to your Instagram followers. But you shouldn't stop there - get creative with infographics, employee spotlights, and photos of the sunset over your field during harvest. This platform is not ideal for lengthy, technical posts, so keep it fun and creative!
Followers can go to your company profile to find a grid of photos that represent your farm or ag business. Instagram's platform makes it easy to visually display what your agriculture business looks like and has to offer to candidates. These posts can highlight job opportunities and specific job roles in a way that helps engage potential candidates.
**X (Formerly Twitter)** - Due to its character limit of 280, X is best for shorter pieces of content. This social network has over 500 million users and can help surface job listings quickly. Use X to post brief, yet compelling descriptions of your open ag jobs, along with the link to apply. Add up to 4 photos in a tweet to give followers an idea of what the role or your operation looks like. Don't forget to throw in some ag hashtags!
**YouTube** - Creating a video for each role may not be the most time-efficient way to advertise your open ag positions, but YouTube is a great tool to showcase longer video content about your ag business that would attract future employees. Build a YouTube library that includes videos about your products or services, your company's story/history, and behind-the-scenes of your facility to help candidates visualize roles; video content showcasing company culture also helps differentiate a brand.
## Attracting Agriculture Candidates: What to Post
Using social media to recruit for your farm or agribusiness is not simply posting links to your open positions; it should support a broader talent acquisition strategy. Sharing content about your brand as a whole is an effective way to attract ag candidates by painting them a picture of what it looks and feels like to[work for your agriculture](https://blog.aghires.com/millions-people-are-employed-in-agriculture/) business. Active recruitment on social platforms can engage job seekers and passive candidates, helping widen the talent pool. The goal is to get potential candidates interested and excited about your company, whether passive or active job seekers.
When deciding what to post on your social media pages to attract candidates, put yourself in the shoes of a job seeker in the agriculture industry. Keep in mind that 75% of candidates research organizations before applying for jobs, and many will visit a company's social media presence before applying for a role. Companies should regularly update social media channels to maintain engagement and keep job applicants interested.[Statistics](https://www.haiilo.com/blog/social-media-recruitment) show that 62% of job seekers use social media channels to evaluate the employer brand of a company. They want to discover:
**Company culture -** What are your company values? Are the employees happy and valued? What is the team like?
**Working environment** - Where will they be spending their time? In the field, office, or both? Will they be surrounded by other employees or by themselves? Is the job exciting and fast-paced?
**The company's products/services -** What are you[growing](https://blog.aghires.com/2021-guide-to-vertical-farming), selling, or offering? Who are you selling to? What makes your product stand out from competitors?
Social media can be effectively used for recruiting by building a strong employer brand.
Showing your company's culture and work environment through social media gives your audience (including potential hires) a better idea of what it's like to[work for your farm](https://blog.aghires.com/hiring-advice-blog/10-tips-to-hiring-farm-labor?hsLang=en) or agribusiness. Many people value companies who are transparent about their operations and what goes on behind the scenes, so use these platforms to get on a more personal level with your audience. Sharing employee stories and updates from current employees can add credibility, and employee advocacy can boost visibility for job postings. Referrals from employees are also highly trusted among applicants.
Don't overthink what to post on your social media accounts - think about the things you would like to know about a company prior to working for them, and what would get you excited to join their team. Targeted social ads can reach potential applicants based on demographics, which makes sense when trying to attract ideal candidates for specific job openings.
## Conclusion
From family farms to corporate companies, social media is a powerful tool in a modern social media recruitment process and a great way to reach potential new hires. In fact, 94% of recruiters use social media for hiring, and many employers now treat it as a core part of the recruitment process. Active social recruiting helps with posting job openings, can reach passive candidates, supports the hiring process, and can lower recruitment costs compared with relying only on recruiting agencies or job boards. So, if you aren't already using these platforms in your recruiting efforts, now is the time! Trying new tools can be overwhelming, but it doesn't have to be. Keep it simple, have fun with it, and don't give up.
At AgHires, we know that hiring quality talent for your farm or agribusiness is not an easy undertaking. Our team of expert recruiters is passionate about placing top talent with great ag companies like yours and are ready to help support your hiring process and find your next great hire.[Contact us](https://info.aghires.com/contact) today to post jobs or learn more about our [full-service recruiting options](https://aghires.com/recruiting-services).
Social media is an effective tool to market your ag business to customers, but did you know it can also serve as an avenue to recruit new employees? Social media platforms can be used by your agribusiness or farm to post vacant positions, connect with job seekers, and share content that makes your company appealing to potential candidates.
### [Lila Huelster](https://blog.aghires.com/author/lila-huelster)
Lila Huelster is the Recruiting Content Lead at AgHires, where she develops strategic content to support hiring efforts across the agriculture industry. She earned her bachelor’s degree in Agribusiness Communications from Southeast Missouri State University and began her career at AgHires as a Recruiter, building a strong foundation in ag talent acquisition. Prior to joining AgHires, Lila built her expertise in social media marketing and copywriting for clients across a variety of industries. Today, she combines her recruiting background with her passion for marketing to help ag employers attract top talent and grow their teams.
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