Are You Chasing Candidates Away?

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8 Minute Read
Posted by Lori Culler
agriculture recruitment

Agriculture recruiters can be a key asset when it comes to hiring strong talent for your farm or agribusiness, but you, as the employer, play an equally important role in the process. The way you present your job posting and company can make a big difference in attracting high-quality candidates who are ready to join your team.

In this blog, we’ll explore some of the most common reasons farms and ag businesses struggle to attract top performers, along with practical tips to help you secure the right hires for your next open role.

Write a Comprehensive Job Description

One of the biggest factors in creating a positive candidate experience and attracting the right talent is crafting a job posting that accurately describes the role.

To set the hiring process on the right foot, take the time to prepare a thorough and accurate job posting that outlines the daily tasks, responsibilities, and skills needed for the role. Pass along more information than you think you need to your ag recruiters, who can help tailor the information to efficiently target the right candidates and make it easier for those candidates to find you.

Are you looking for someone in the short term or long term? Is there specific training required for this role, or is training provided by your organization? What requirements are optional, and which are required for someone to excel in the role? Is this a role someone can grow into if they don't have the right qualifications just yet? Who knows, maybe you'll attract someone from another industry with transferable skills, qualities, and interests to switch to agriculture.

When working with an agriculture recruitment firm, continue refining your posting with their feedback. You know your business needs best, and recruiters know what attracts top talent. Collaboration will help you fill the role with the right hire, faster.

A clear, comprehensive job description also reduces the risk of turnover by setting expectations early. It gives candidates a better understanding of your company values, goals, and growth opportunities, helping them envision what life could look like on your team.

Check out our blog for more tips on writing an effective job description

Include Salary Range

Today’s candidates expect salary information upfront. Job boards like AgHires.com make it easy for employers to include pay details so applicants can quickly determine whether a role is the right fit. Not only do candidates expect salary information in job postings, but many states have begun legally requiring it. Learn more about cities and states with pay transparency laws.

Farms can empower high-performing candidates to apply by being as transparent as possible. Salary isn’t the only thing you should showcase, though. Give an overview of any benefits you offer, such as health insurance coverage, retirement options, paid time off or holidays, and don’t forget any extra perks like provided uniforms, company vehicle, beef or produce, or provided lunches. If there is potential for bonuses or promotions, be sure to list that as well.

Another helpful blog about competitive pay and salaries: Ultimate Guide to Keeping Your Pay Competitive to Attract and Retain Top Ag Talent.

Ask for Relevant Information

Experience matters, but it shouldn’t be the only factor that determines whether someone can succeed in a role. Strict requirements like “X years of experience” can unintentionally block strong candidates who have the right skills, mindset, and interest in agriculture, even if their background doesn’t look perfect on paper.

Likewise, specific degrees or training allow for specialized knowledge but are not necessarily a replacement for ample hands-on experience. Look for transferable skills practiced in previous employment; team-leading, problem-solving, and project management are some examples.

Remember, every farm and agribusiness has different procedures and expectations. Many technical skills can be trained, but motivation, adaptability, and character are what set high performers apart.

A resume and cover letter should be the starting point, not the final decision. Use them to open the door to deeper conversations and learn what each candidate can truly bring to your team during the interview process.

Simplify the Application Process

A complicated or lengthy application process can quickly discourage candidates from applying.

Whether you’re hiring independently or working with an agriculture recruiter, a straightforward process helps you maintain candidate interest and reach a wider pool of applicants. Remember, not every candidate is equally tech-savvy, so accessibility matters, too.

Provide clear instructions on how to apply, what documents to submit, and where to send them. Avoid additional unnecessary qualifying questions, especially if they repeat information already included in the resume or cover letter. The easier it is to apply, the more likely qualified candidates are to follow through.

We break down the do's and don'ts of your application process in the blog The Problem with Your Application Process.

Continue to Communicate throughout the Hiring Process

Set yourself apart from other organizations in the agriculture industry by providing clear communication throughout the hiring process, by first acknowledging receipt of their application, or by making the effort to respond to all interested candidates, whether they will continue in the hiring process at this time or not.

A simple response helps applicants feel respected and keeps your organization on their radar for future opportunities. It also increases the likelihood they’ll reapply later for other roles or refer others in their network.

Consider automating application confirmations to reassure candidates that their materials were received without adding extra work for your team. If you do plan to move forward, communicate the next steps promptly. And if the timeline changes or you are experiencing delays, a quick update can go a long way. No candidate wants to wait weeks without hearing anything.

This is not only an opportunity for you to gain team members, but it's also a time for candidates to get first-hand experience on what they can expect from joining your team. How do you operate? What are your priorities? Put your best foot forward by making an effort to showcase your farm's values, professionalism, and care for those you work with - although it'll take a little more time, it'll pay off in the long run.

Prepare Applicable Interview Questions

Once you’ve attracted strong candidates and scheduled interviews, the next step is asking the right questions to find the best fit for your farm or agribusiness.

Many applicants will come prepared for standard interview prompts, so consider including a few role-specific or unexpected questions to better understand how they think, problem-solve, and approach real workplace situations. To evaluate candidates fairly, keep your core questions consistent across interviews. Review each resume ahead of time and ask follow-up questions about experiences that stand out or relate directly to the role.

Using realistic scenarios, whether based on daily responsibilities or potential challenges of the role, can help you assess where a candidate will thrive, where they may need training, and how they handle growth opportunities.

As you wrap up the interview, take the time to communicate timelines for the next steps in the process. If they're interested, they'll mark their calendars for when they can anticipate an answer and send a follow-up email thanking you for your time.

For more tips on the interview process, check out our blog: How to Conduct a Job Interview.

Learn from the Shortcomings of Others and Avoid Making Your Own

When candidates share why they’re leaving a previous employer, it’s an opportunity to gain valuable insight and avoid making the same mistakes. Ask thoughtful questions such as:

  •  Why are you looking to leave your current role?
  • What did you enjoy most about your last position?
  • What did you enjoy least?

Their answers can reveal what they value, what motivates them, and what they need to feel supported and appreciated at work.

Whether they're looking for a salary increase, more independence in their daily tasks, or a change of scenery, you'll get an inside scoop, even before working with the individual, as to what they value, what they hope to achieve, how they feel appreciated, and how you can best retain them.

Remember, it costs far more time and money to rehire than it does to keep a great employee engaged. Taking note of what matters most to your future team members can help reduce turnover and build a stronger, more committed workforce.

Use these conversations as a chance to reflect on your own organization. What can you learn from why others leave, and how can you continue improving employee experience on your farm or agribusiness?

Keep Track & Keep Learning

While every employer aims for strong retention and minimal turnover, staffing changes are sometimes unavoidable. When they happen, use them as an opportunity to strengthen your hiring process.

Keep records of past job descriptions, interview questions, and hiring notes so you don’t have to start from scratch each time a position opens. Building on what you’ve already created allows you to refine your approach, use your resources more efficiently, and streamline future searches.

These materials can also serve as a helpful foundation when creating new roles, making it easier to outline responsibilities and expectations based on existing positions.

Work with Your Ag Recruiter

You don’t have to be an expert in hiring to build a strong team. Lean on those who work day in and day out with resumes, interviews, and recruitment to fill vacant positions in agriculture, so you can continue focusing on running your farm or agribusiness.

Agricultural recruitment firms are a valuable resource for saving time, reducing stress, and avoiding costly hiring mistakes. From advising on job postings and compensation ranges to managing the full candidate pipeline, they support you every step of the process.

Learn more about how partnering with AgHires can help you attract, hire and retain the right agriculture talent and streamline your hiring process. 

 

Learn how your ag business may be keeping candidates at arm’s length - and discover ways to make your farm more attractive to high-quality candidates.
Lori Culler

Lori Culler

Lori (Lennard) Culler is the founder of AgHires, providing recruiting services and job advertising for the agriculture industry across the US. Lori grew up on her family's 3rd generation potato, tomato, and grain farm operating in Southeast Michigan and Northern Indiana. Her work in human resources began outside of agriculture and while hiring for her family’s own operation quickly realized the lack of resources in our industry to find and attract talent which inspired her to launch AgHires. In addition to running AgHires, she works to provide education to both employers hiring and candidates looking for jobs.