AgHires

Inside Select Sires: How Genetics, Technology and New Career Paths Are Shaping Animal Agriculture

Written by Lila Huelster | Sep 9, 2026, 11:00:00 AM

Animal genetics and reproductive technologies play a critical role in helping livestock producers improve herd health, productivity, and profitability. As one of the world's leading providers of animal genetics and reproductive solutions, Select Sires has spent decades helping producers make informed decisions that drive long-term success.

To learn more about the company's impact on the industry, evolving technologies, and career opportunities within animal agriculture, AgHires Content Lead Lila Huelster spoke with Select Sires about their mission, industry trends, and advice for professionals interested in building a career in genetics and livestock production.

Can you share a brief overview of Select Sires, how it has evolved over the years, and the mission that drives it today?

Select Sires was founded by producers for producers, and that purpose remains at the heart of everything we do today. What began as a provider of elite genetics, has evolved into a global leader in animal genetics, reproductive solutions, and herd management services. Through our member cooperatives in North America and our global sales and service network, World Wide Sires, we work with dairy and beef producers around the world.

While our tools and technologies have advanced dramatically over the decades, our mission remains unchanged: to maximize the productivity, profitability, and sustainability of livestock producers who feed the world. Every genetic program, reproductive solution, and service we offer is designed to help our customers achieve long-term success.

What sets Select Sires apart within the animal genetics and reproductive solutions industry?

What truly differentiates Select Sires is our commitment to customer success. We don't simply sell genetics, we partner with producers to help them build more profitable and sustainable businesses.

Our strength comes from combining industry-leading genetics with reproductive expertise, data-driven tools, genetic consulting, and herd management solutions. Because we are producer-focused and cooperative-based, our success is directly tied to the success of our customers. That perspective influences every decision we make and every innovation we pursue.

For someone unfamiliar with the industry, how do genetics and reproductive management affect the health, productivity, profitability, and sustainability of a herd?

Genetics and reproduction influence nearly every aspect of a livestock operation. Genetics help determine traits such as fertility, health, longevity, production efficiency, feed utilization, and product quality. Reproductive management ensures that those genetic improvements are successfully implemented within the herd.

When producers combine the right genetics with sound reproductive strategies, they can create healthier animals, improve production, reduce costs, and make more efficient use of resources. Over time, those improvements compound, helping farms remain profitable while enhancing sustainability and stewardship of the animals in their care.

What are some of the biggest trends you are seeing across the dairy and beef industries today?

One of the biggest trends is the growing use of data and technology to support decision-making. Producers have more information available than ever before and want solutions that translate complex data into actionable results.

We're also seeing increased emphasis on efficiency, sustainability, and profitability. Whether it's improving fertility, advancing genetic progress, optimizing beef-on-dairy programs, or creating healthier, longer-lasting animals, producers are seeking solutions that deliver measurable economic value. The industry is increasingly moving away from focusing on individual traits and toward comprehensive strategies that improve overall herd performance.

How is Select Sires helping producers navigate challenges and opportunities related to genetics, reproduction, and herd management?

We help producers make informed decisions with confidence. Our approach combines elite genetics, reproductive technologies, genetic consulting, data analysis, and management programs tailored to each operation's goals.

In addition to genetics, we provide expertise and support that help producers improve conception rates, accelerate genetic progress, optimize replacement strategies, and capture value from emerging opportunities such as beef-on-dairy production. Our goal is to serve as a trusted partner who helps customers achieve greater profitability and long-term success.

What are some common misconceptions people may have about animal genetics or artificial insemination, and what would you want them to better understand?

One common misconception is that genetics is simply about producing animals with higher production levels. In reality, modern genetic programs encompass fertility, health, longevity, efficiency, sustainability, and many other traits that contribute to overall herd success.

Another misconception is that artificial insemination is just a breeding tool. While it is certainly that, it is also one of the most effective ways to accelerate genetic improvement, improve herd health, and provide producers access to the very best genetics available worldwide. Ultimately, genetics and reproduction are tools that help producers raise healthier animals and produce food more efficiently.

What types of roles and career paths are available at Select Sires?

Select Sires offers a wide range of career opportunities. Roles exist in animal care, livestock management, genetics, reproductive technologies, laboratory operations, veterinary medicine, research and development, sales, consulting, marketing, communications, information technology, finance, human resources, and operations.

Because of our diverse business, employees often have opportunities to grow within their field or explore entirely new career paths as they develop their skills and interests.

Are there career opportunities at Select Sires that people may not immediately associate with animal agriculture or genetics?

Absolutely. While many people naturally think of livestock and genetics, it takes a wide variety of talented professionals to support our business. We employ individuals in communications, marketing, graphic design, software development, data analytics, accounting, human resources, supply chain management, education and training, and many other disciplines.

As agriculture becomes increasingly technology-driven, opportunities continue to expand for people with skills that extend well beyond traditional production agriculture.

What entry-level opportunities or internships are available for someone interested in starting a career with Select Sires?

Select Sires has a strong commitment to developing future leaders and regularly offers internships and entry-level opportunities across multiple areas of the organization. These opportunities have included animal science, veterinary medicine, communications, marketing, laboratory operations, talent development, and livestock production.

Our internships are designed to provide meaningful, hands-on experiences that help students apply classroom knowledge in real-world settings while gaining exposure to the many career paths available within the organization.

How would you describe the culture at Select Sires, and what type of person thrives in your organization?

Our culture is rooted in our core values of integrity, dedication, respect, and innovation. We are a team-oriented organization that believes in continuous improvement, professional development, and helping one another succeed.

People who thrive at Select Sires are collaborative, customer-focused, adaptable, and driven by a desire to make a meaningful impact. They are passionate about serving producers, solving challenges, and embracing opportunities to learn and grow.

As Select Sires and the industry continue to evolve, what technical skills, educational backgrounds, or personal qualities are becoming especially valuable?

Technical expertise in animal science, genetics, reproductive physiology, data analytics, technology, and business management continues to grow in importance. However, technical knowledge alone is not enough.

The most successful individuals also possess strong communication skills, critical thinking abilities, adaptability, and a commitment to lifelong learning. As our industry evolves, the ability to translate complex information into practical solutions for customers is becoming increasingly valuable.

What advice would you give to students or professionals interested in pursuing or building a career in animal agriculture, genetics, or reproductive technology?

Stay curious and be willing to learn. The animal agriculture industry is constantly evolving, creating exciting opportunities for those who are eager to grow alongside it.

Seek out internships, mentors, and hands-on experiences whenever possible. Build both technical expertise and communication skills. Most importantly, remember that this industry is ultimately about people and helping producers succeed. If you focus on creating value for others, remain adaptable, and embrace innovation, you'll find tremendous opportunities to build a rewarding career.

Supporting Producers, Strengthening Agriculture

Select Sires demonstrates how genetics, reproductive technologies, and data-driven decision-making are shaping the future of livestock production. By helping producers improve efficiency, profitability, and sustainability, the company continues to play an important role in advancing animal agriculture around the world.

That same spirit of innovation is creating new opportunities for professionals across the industry. From animal science and veterinary medicine to technology, communications, and business operations, the industry offers diverse pathways for professionals who are eager to learn, innovate, and make a meaningful impact. As animal agriculture continues to evolve, those who combine technical expertise with adaptability and a passion for serving producers will be well-positioned for long-term success.

Interested in learning more about Select Sires or exploring career opportunities with the company? Visit Select Sires Careers page for current openings.

Explore more opportunities across livestock, veterinary medicine, technology, agriculture, and the food supply chain at AgHires.com.